Privacy Policy

Last updated: September 2025

The Literacy Tree Limited is committed to maintaining the trust and confidence of visitors to our website, application and subscribers to our online download service which provides a newsletter to anyone who signs up. Here you’ll find information on how we treat data that we collect from visitors to our website, application or when someone subscribes to our service.

This policy (together with our terms of use) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We keep certain basic information when you visit our website and recognise the importance of keeping that information secure and letting you know what we will do with it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is The Literacy Tree Limited of CS.301, Clerkenwell Workshops, 27/31 Clerkenwell Close, London, EC1R 0AT. Company Registration Number: 07951913.

This statement only applies to our site and our application. If you leave our site or application, via a link or otherwise, you will be subject to the policy of that website provider. We have no control over that policy or the terms of the website and you should check their policy before continuing to access the site.

Definitions

For the purposes of this Privacy Policy:

• "Account" means a unique account created for You to access our Service or parts of our Service.
• "Application" means the software program provided by the Company downloaded by You on any electronic device, named "Literacy Tree"
• "Company" (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to The Literacy Tree Ltd.
• "Country" refers to United Kingdom
• "Cookies" are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• "Device" means any device that can access the Service such as a computer, a cell phone or a digital tablet.
• "Personal Data" is any information that relates to an identified or identifiable individual.
• "Service" refers to the Website.
• "Service Provider" means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.
• "Usage Data" refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• "You" means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

1. Information we may collect from you

1.1 Information that you provide by filling in forms on our site literacytree.com or our application 'Literacy Tree'. This includes information provided at the time of registering to use our site or application, subscribing to our service or requesting further consultancy services. We may also ask you for information when you report a problem with our site.

1.2 While using Our Service, we may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address
• Job Title
• Work/Business/Institution Address
• First name and last name
• Phone number
• Address, Postal code, City, Country
• Usage Data

1.3 If you contact us, we may keep a record of that correspondence.

1.4 Details of your visits to our site and application including, but not limited to, traffic data, location data, weblogs, operating system, browser usage and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

1.5 Financial information, e.g, credit card information, is entered by the user at the time of purchase. We do not retain this information and to facilitate the payment process we use two third-party online payment gateway, Stripe which are reliable ways to transfer key payment information. Stripe assumes responsibility of processing money, verifying client accounts and have their own privacy policies.

2. Usage Data

2.1 Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

3. Use of Your Personal Data

The Company may use or share Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.
• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• To manage Your requests: To attend and manage Your requests to Us.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganisation, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
• We may share Your personal information in the following situations:
• With Service Providers: We may share Your personal information with Service Providers to monitor and analyse the use of our Service, for payment processing, to contact You.
• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honour this Privacy Policy. Affiliates include business that we have partnerships with. This information will not be shared without your consent.

4. Retention of Your Personal Data

4.1 The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

5. Transfer of Your Personal Data

5.1 Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your country where the data protection laws may differ than those from Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of Your data and other personal information.

6. Visitors to our Website

6.1 When someone visits literacytree.com, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site and we do not share this. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy below.

6.2 If we do want to collect personally identifiable information through our website, we will be up-front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

7. Visitors to our Application

7.1 To use all the features of our application, we require access to your camera and photos. Many of our services require us to collect images and other information from your device's camera and photos. For example, you won't be able to upload photos or use the 'Capture' feature for work samples from your camera roll unless we can access your camera or photos.

7.2 Our application interacts with our website and as such information added via the application, for example class lists and assessment data, will also be available on the 'My Account' page on our website, literacytree.com. This information will only be available via your login and will not be shared (please see the 'Our Data' section of this Privacy Policy for more information on how we protect your data and information.

8. Newsletter database

8.1 As part of the registration process for our subscription service we collect email addresses for the following reasons:

• to send a termly e-newsletter;
• to inform you about topics you’ve requested;
• to contact you if we need to obtain or provide additional information;
• to check our records are correct;
• to capture customer satisfaction information.

We do not rent or trade email lists with other organisations or businesses, we have never done so and have no plan to in the future.

8.2 We use a third-party provider, MailChimp, an intuit company, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see Intuit’s privacy notice.

8.3 You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of the email or by emailing our data protection officer Lynn Sear at admin@literacytree.com

9. Links to Other Web Sites 

9.1 This privacy notice does not cover the links to other websites within this site. External sites are not governed by this Privacy Policy. For more information about how an external site uses your information, please check the corresponding privacy policy.

10. Access to Your Personal Information 

10.1 You are entitled to access Your Personal Information. If you require access to Your information, please email your request to our data protection officer, Lynn Sear at admin@literacytree.com or write to us at Literacy Tree, CS. 301, Clerkenwell Workshops, 27/31 Clerkenwell Close, London, EC1R 0AT.

11. Changes to this Privacy Notice

We keep our Privacy Policy under regular review. This version was last updated in September 2025.

12. Website and Application Terms of Use

12.1 The use of this website and our application is subject to the following terms of use:

• The content of the pages of this website and application is for your general information and use only. It is subject to change without notice.
• Neither we, nor any third parties, provide any warranty or guarantee as to the accuracy or suitability of the information and materials found or offered on this website. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
• Your use of any information or materials on this website and our application is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
• This website and our application contain material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions. All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
• Unauthorised use of this website or our application may give rise to a claim for damages and/or be a criminal offence.
• From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
• You may not create a link to this website from another website or document without the prior written consent of The Literacy Tree Limited.
• Your use of this website and our application, and any dispute arising out of such use of the website or our application, is subject to the laws of England and Wales.

13. Changes to this Privacy Policy

13.1 We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

The Literacy Tree Limited is committed to keeping a safe working environment and contributing to a safe and just society where people are treated fairly and respectfully, and where we anticipate and respond positively to unlawful circumstances. Any violation or non-compliance with this policy may be treated as a serious misconduct and may include termination of employment or contractual arrangements, civil or criminal prosecution.

The Literacy Tree Limited will commit necessary resources in terms of people, time, money and training to make sure that we comply with our statutory duties and that our equality scheme is implemented effectively.

For assistance or further guidance please contact Anthony Legon or Lynn Sear (co-CEOs)