Work with us...

Over the past 13 years, we have grown from being a start-up to become a leading educational consultancy and ed-tech company specialising in creating resources for teachers that bring children’s literature to life in the classroom. By working directly with primary schools to provide consultancy and training, we are able to provide high-quality resources based on what we know works in the classroom.

We are passionate about what we do and everything we produce is uncompromising on quality. From the books we choose to resource to the depth of detail in the resources, we spend time trying to get it right for teachers to save them time in the classroom. In 2022 we won two major industry awards.

Based in Clerkenwell, London, we have an extremely committed consultancy team who work in schools around the UK and sometimes further afield in international schools. We also provide online support and our small office-based team are committed to the ambition we have to deliver the best ed-tech products and customer service. We are focussed on building a talented team of people who can contribute to the brand’s ongoing success story.

Marketing, Communications and Social Media Manager

 

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Central London, UK

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£32,000 - £40,000 (depending on experience)

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Start date TBC

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Permanent / Full-time (part time/flexible considered)

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32 Days Holiday

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Applications close 30/11/2023

Literacy Tree are recruiting a Marketing, Communications and Social Media Manager to work closely with our Business Manger, Resource Manager and CEOs. This is a new role created because of company expansion and growth, and the primary function of this role is to find innovative ways to bring our educational resources to life, showing our social audiences new and different engaging marketing content, whilst expanding our reach and attracting visitors to the site. It requires a multifaceted creative who can ensure that our marketing strategy is aligned with our overall growth strategy and ambitious year-on-year targets, as well as adhering to our wider company mission and values.

 

Responsiblities

Socials

  • Lead on the brand’s organic social media: planning an engaging and clickable schedule of content across all of our social platforms.
  • Shape our social channels organically by posting content with the aim of increasing our following and delivering targeted sessions and audience growth. 

 

Campaigns and Communications

  • Responsibility for all campaigns in magazines, email, paid ads in social media, looking into their analytical results.
  • Editor for the company newsletter ‘The Bark' organising content and leading on design.
  • Leading on creating copy for website and campaigns to support Resource Manager with creating an in-house style guide .
  • Lead content meetings and contribute creative ideas for content themes.

 

Strategy and development

  • Identify new opportunities in emerging platforms and work with the Head of Marketing/CEO to create social media strategy.
  • Know the current educational agenda and use to inform campaigns
  • Weekly organic reporting to CEOs and Business Manager. 

 

Social partnerships 

  • Support the CEO/Head of Marketing in developing partnerships with brands and publishers to drive brand awareness and audience growth. 

 

Person Specification...

  • You will have proven experience in a similar role (desirable), education or publishing industry experience (highly desirable).
  • You will have great knowledge of each social media platform and how you can construct brand equity and a point of view through social media.
  • You will have knowledge of using Mailchimp and how to use it to communicate effectively and analyse audience data.
  • You would ideally have a basic knowledge of how to use InDesign to support with creating content and editing.
  • You have experience in growing audiences.
  • You're able to quickly and effectively deliver engaging, on-brand copy.
  • You have an eagle eye for detail and a comprehensive understanding of brand aesthetic and digital trends across social media and beyond.
  • You're a self starter, full of ideas and ready to challenge process.
  • You'll be excited to grow with us
  • You're eligible to live and work in the UK

 

Benefits…

  • 32 days annual leave + UK Bank Holidays + Christmas office closure
  • Private Medical and Dental cover
  • Workplace Pension
  • Season Ticket Loan / Cycle to Work Loan
  • Winter & Summer Socials
  • Fruit, coffee and soft drinks stocked in office
  • Friday lunch paid for

 

What’s next?

The Literacy Tree®, Literary Leaves®, Spelling Seeds®, Home Learning Branches® and #TeachThroughaText® are all Registered Trademarks of The Literacy Tree Ltd.
The Literacy Tree CS.301, Clerkenwell Workshops, 27/31 Clerkenwell Close, London, EC1R 0AT | Company Registered no: 07951913
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